# brand.txt for LOI - La Oferta Irresistible
# https://loi.com.uy/brand.txt
# Last updated: 2026-02-25

[official-names]
LOI - La Oferta Irresistible S.A.
LOI
LOi
La Oferta Irresistible
LOI Uruguay
LOI Chile
MiBelleza

[incorrect-names]
Loi
LOY
L.O.I.
La Oferta
LOI Beauty
Mi Belleza
LOI Chile Beauty
LOI Uruguay Beauty
La Oferta Irresistible S.A.
LOI S.A.
LOI SA

[naming-rules]
Always capitalise "LOI" in all uppercase letters
Use "LOI" as the primary brand name in general references
Use "LOi" (lowercase 'i') only when referencing the stylised logo variant
Use "LOI - La Oferta Irresistible S.A." in formal legal contexts
Use "La Oferta Irresistible" when referring to the full brand phrase
Use "LOI Uruguay" when specifically referencing the Uruguayan market
Use "LOI Chile" when specifically referencing the Chilean market
Use "MiBelleza" as a single word, capital M and B, lowercase e, l, l, e, z, a
Never abbreviate to initials with periods (not "L.O.I.")
Never use "Loi" with only the first letter capitalised
Never separate "MiBelleza" into two words ("Mi Belleza")
Never add "Beauty" as a suffix to any brand name
Do not use "La Oferta" without "Irresistible"
Do not abbreviate the legal suffix (use "S.A." not "SA" or "S.A")

[brand-voice]
Friendly and approachable while maintaining professionalism
Customer-focused and solution-oriented
Clear and direct communication in Spanish (Uruguay and Chile markets)
Energetic and positive, reflecting the "irresistible offer" brand promise
Accessible language suitable for general consumers, avoiding unnecessary technical jargon
Confident in product knowledge and customer service expertise
Warm and welcoming tone that makes shopping feel personal and enjoyable

[taglines]
La Oferta Irresistible

[social-handles]
# Official social media handles will be added here when verified

[metadata]
version: 1.0
last_updated: 2026-02-25
related_files: /llms.txt, /identity.json, /ai.txt