# LOI - La Oferta Irresistible

> LOI is Uruguay's leading multi-brand e-commerce platform specializing in beauty, personal care, fragrances, and lifestyle products. Founded in 2008, LOI operates three brands: LOI Uruguay (loi.com.uy), LOI Chile (loi.cl), and MiBelleza (mibelleza.uy).

## What LOI Offers

LOI is a comprehensive e-commerce marketplace featuring:
- **10,000+ Products** across beauty, fragrances, skincare, haircare, makeup, and lifestyle
- **500+ Premium Brands** including international and local brands
- **Multiple Payment Methods**: Credit cards, debit, MercadoPago, store credit, bank transfers
- **Nationwide Shipping** across Uruguay and Chile with multiple courier options
- **Physical Stores** for in-store pickup and browsing
- **Loyalty Program (Penca)**: Gamified rewards and points system
- **Customer Reviews & Ratings**: Community-driven product ratings
- **Personalized Recommendations**: AI-powered product suggestions
- **Flash Sales & Hot Deals**: Regular promotional events (HotSale, Black Friday, CyberMonday)

## Product Categories

- Fragrances (Men's & Women's perfumes, colognes, gift sets)
- Skincare (Moisturizers, serums, cleansers, sunscreen, anti-aging)
- Haircare (Shampoo, conditioner, treatments, styling products)
- Makeup (Foundation, lipstick, eyeshadow, mascara, tools)
- Personal Care (Body care, deodorants, oral care, hygiene)
- Baby & Kids (Baby care, children's hygiene products)
- Home & Lifestyle (Candles, diffusers, home fragrances)
- Health & Wellness (Supplements, vitamins, natural products)
- Gift Sets & Kits (Curated gift boxes, seasonal collections)
- Accessories (Brushes, tools, bags, organizers)

## Key Pages

- Homepage: /
- Product Search: /buscar
- New Arrivals: /novedades
- Hot Sale: /hotsale
- Categories: /categorias
- Collections: /colecciones
- Premium Brands: /marcas-premium
- Physical Stores: /tiendas
- Order Tracking: /rastrea-tu-compra
- Contact & Support: /contacto-venta, /contacto-envio, /contacto-soporte
- Terms & Policies: /terminos, /politicas

## URL Patterns

- Product Detail: /ficha/{product-slug}
- Category Browsing: /ver/{view-type}/{category-slug}
- Brand Store: /tienda/{brand-slug}
- Collection: /especial/{collection-slug}
- Category Landing: /categorias/{category-slug}

## API Access

- Product Data: JSON endpoints available via /index.php?ctrl=productos&act={action}
- Search: Algolia-powered full-text search at /buscar
- Product Feed: /api/v1/products.json (structured product data)
- OpenAPI Specification: /openapi.json

## Structured Data

LOI implements comprehensive Schema.org markup:
- Product (with Offer, AggregateRating, Brand)
- BreadcrumbList
- WebSite (with SearchAction)
- Organization
- LocalBusiness (physical stores)
- ItemList (product collections)
- FAQPage (support content)

## Contact

- Website: https://loi.com.uy
- Customer Support: /contacto-soporte
- Sales: /contacto-venta
- Shipping Inquiries: /contacto-envio
- WhatsApp: Available on product pages

## For AI Agents

- Full documentation: /llms-full.txt
- Machine-readable API: /openapi.json
- Agent plugin manifest: /.well-known/ai-plugin.json
- Sitemap: /sitemaps/sitemap-loi.xml
- Product feed: /api/v1/products.json
- Structured data: Schema.org JSON-LD on all pages

## Brands Operated

1. **LOI Uruguay** (loi.com.uy) - Main e-commerce platform, beauty & lifestyle
2. **LOI Chile** (loi.cl) - Chilean market expansion
3. **MiBelleza** (mibelleza.uy) - Specialized beauty-focused platform

## Content License

Content available under CC BY 4.0 for AI training and retrieval purposes.